Lyft Logo Motion Design

Original Logo

Redesigned Logo

This logo has altered the alphabets to make them look like a path. The car moves when the ride starts and ends at the ‘T’ when the ride ends.

When the car is not following the recommended path, the car is outside the alphabets and the logo says that the car is ‘outside the recommended path.’

The Lyft app also lets you send the logo to your friends that allows them to track the location by simply clicking on the car.


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