The Dirty Truth
Copywriter: Meghan Gulley
Client: Do The Green Thing.
Problem: The garment industry is one of the largest polluters of planet Earth.
Insight: People don’t realize that the clothes they are wearing are a form of plastic that will go on to pollute the Earth.
Big Idea: Show people that they are wearing plastic.
Case Study Video
OUTDOOR
SOCIAL
To promote the app, social media influencers will be invited to the billboard. They will see their outfits turn to plastic and would post about it on their social media promoting the app.
DIGITAL
‘‘The Green Closet’ app shows sustainable alternatives to fast fashion items.
Social media influencers are invited to the billboard and will see their clothes change to plastic which is then posted on their social media.