Gifts Across The Ocean
Published on Ads Of The World.
International Rescue Committee
Problem: Syrian refugees have to leave their homes and don’t have good medicinal and educational facilities in the camps. The refugees also have to ration their food and leave all their goods at home.
Solution: Gifts on fathers day that would make people aware of the circumstances in the camp and donate money to IRC.
Execution: Partnering with Brook’s Brothers to replace their clothes with objects from Syrian refugee camps.
Posters
Replacing objects from Brooks Brother print ads with objects from Syrian refugee camps.
Digital
Creating a Fathers’ day special collection on the Brooks Brothers website. The things in the website will be replaced by the objects from Syrian refugee camps.
This is the Thank you card that will be delivered when customers buy the object and donate the money to IRC.
Outdoor
Interactive billboard in the storefront of Brooks Brothers. the billboard will replace their shoes, clothes, etc. with objects from Syrian refugee camps.
